Nintendo the Company

A deck by Dario Iyer · 9 cards

From hanafuda to global gaming giant.

Satoru Iwata

Satoru Iwata was a Japanese businessman, video game programmer and producer. Beginning in 2002, Iwata served as the fourth president of Nintendo, as well as the chief executive officer (CEO) of Nintendo of America from 2013 until his death in 2015. Iwata was a major contributor in broadening the appeal of video games by focusing on novel and entertaining games rather than top-of-the-line hardware.

Reggie Fils-Aimé

Reginald Fils-Aimé is an American businessman best known for being the president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game company Nintendo, from 2006 to 2019. Prior to his promotion to president and COO, Fils-Aimé was executive vice president of sales and marketing.

Hiroshi Yamauchi

Hiroshi Yamauchi was the third president of Nintendo, serving in the role from 25 April 1949 to 24 May 2002, and principal owner of the Seattle Mariners from 1992 until his death. Before joining Nintendo, he had strong familial connections; his great-grandfather, Fusajiro Yamauchi, founded the company, and was its first president, and his grandfather, Sekiryo Kaneda, was its second president. During his tenure, Nintendo was transformed from a Japanese manufacturer of hanafuda into a global conglomerate largely focused on manufacturing video game consoles and publishing video games. On the basis of this success, and his ownership of most of Nintendo's shares, he became considerably wealthy. In 2008, he was Japan's wealthiest person, with an estimated net worth of $7.8 billion. Even in 2013, with this figure having declined to $2.1 billion, he was the 13th richest person in Japan and the 491st richest in the world.

Genyo Takeda

Genyo Takeda is a retired Japanese game designer and executive who worked for the video game company Nintendo. Takeda was formerly the general manager of Nintendo's Integrated Research & Development division, and was the co-representative director and "Technology Fellow" of the company until his retirement in 2017.

Fusajiro Yamauchi

Fusajirō Yamauchi , originally born as Fusajirō Fukui , was a Japanese entrepreneur who founded Yamauchi Nintendo, later known as Nintendo. Yamauchi lived in Kyoto, Japan, and had a wife and two daughters—one of whom was Tei Yamauchi, who later married Sekiryō Kaneda, the successor and second president of Nintendo.

Shuntaro Furukawa

Shuntaro Furukawa is a Japanese executive who is the president of the video game company Nintendo. He succeeded Tatsumi Kimishima as the company's sixth president in June 2018.

Doug Bowser

Doug Spencer Bowser is an American businessman, and former president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game company Nintendo, from 2019 to 2025.

Tatsumi Kimishima

Tatsumi Kimishima is a Japanese businessman who served as the 5th president of Nintendo from September 2015 to June 2018. He was formerly the president of Nintendo of America from January 2002, succeeding Minoru Arakawa, until Reggie Fils-Aimé took his place in May 2006. In May 2006, he became CEO and chairman of the board of Nintendo of America, and retained this position until June 2013.

Nintendo

Nintendo Co., Ltd. is a Japanese multinational video game company headquartered in Kyoto. It develops, publishes, and manufactures both video games and video game consoles.