YH Entertainment

YH Entertainment (Korean: YH엔터테인먼트), formerly known as Yuehua Entertainment (Chinese: 乐华娱乐; pinyin: Yuèhuá Yúlè; Korean: 위에화 엔터테인먼트), is a privately held Chinese multinational entertainment group and talent agency based in Beijing. The company was founded in June 2009 by former Huayi Brothers employee Du Hua. Yuehua is involved in television production and distribution, movie production, artist management and training, music and music video production, public relations, and entertainment marketing. Yuehua Entertainment has previously had partnerships with the South Korean companies Pledis Entertainment, Starship Entertainment, and SM Entertainment.