Twee pop

Twee pop is a subgenre of indie pop that originally emerged in the United Kingdom during the mid-to late 1980s. The style has been described as "excessively or affectedly quaint, pretty, or sentimental" and initially rose to prominence through the NME's C86 cassette compilation, with AllMusic describing twee as "simplicity and innocence" as well as "boy-girl harmonies, lovelorn lyrics, infectious melodies, and simple, unaffected performances". The scene was originally spearheaded by Sarah Records in the United Kingdom who housed acts such as the Field Mice, Heavenly and the Orchids, along with Calvin Johnson of Beat Happening's K Records in the United States. The genre further developed during the 1990s and 2000s.