The Tough Alliance

The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consisted of childhood friends Henning Fürst and Eric Berglund. Previously on Swedish record label Service, in 2006, they started their own label, Sincerely Yours. They released four EPs, Make It Happen, Holiday, New Waves, and Prison Break and three full-length studio albums, The New School, Escaping Your Ambitions and A New Chance, (Escaping Your Ambitions being an entirely instrumental album).