Rock en español

Rock en español (Spanish for 'Spanish-language rock') is a term used to refer to any kind of rock music featuring Spanish vocals. Compared to English-speaking bands, very few acts reached worldwide success or between Spanish-speaking countries due to a lack of promotion. Despite rock en español's origins in the late 1950s, many rock acts achieved at best nationwide fame until the Internet consolidated the listeners. However, some rock en español artists did become internationally popular with the help of a promotional campaign from the mid-1980s to the mid-1990s called "Rock en tu idioma" ("Rock in your language").