Pretty Loud

Pretty Loud is a Roma rap group based in Zemun, Serbia, advocating for women's empowerment in the Romani community. The group formed in 2014, when the all-female members started singing together as part of the NGO educational and social program GRUBB (Gypsy Roma Urban Balkan Beats). GRUBB's goal is to help young Roma take their futures into their own hands, to stay in school and get an education. According to one of Pretty Loud's members, "We want to stop the early marriages [...] we want the girls themselves, and not their parents, to decide whether they want to marry or not.