Placid Casual

Placid Casual is the Cardiff based record label set up in 1998 by Super Furry Animals. It is named after the track "The Placid Casual" on their album Radiator. According to the label's website "Placid Casual retains an amateur status and an a&r policy of blatant nepotism. We exist to expose to the world (when we can be bothered), songs that come our way that may be ignored otherwise." The Independent has described the label as an "enterprise run by passion not for profit".