Nuka-Cola

Nuka-Cola is a fictional soft drink brand sold by the Nuka-Cola Corporation, a fictional American company within the Fallout video game franchise. First appearing in the debut 1997 video game Fallout, it was created by the title creator Tim Cain simply for the purpose of parodying the real-world soda brand Coca-Cola, evident by the design aesthetics of the red and white logo and soda. Since 2008 for the eventual release of Fallout 3 under the game company Bethesda Softworks, the fictional Nuka-Cola soda brand has been tied into promotional material, making it a key and recognizable part of the game series' identity. Various merchandise products sold under Bethesda have been sold with the Nuka-Cola brand name, and Jones Soda sold sodas with the Nuka-Cola name in partnership with Bethesda since 2009. Nuka-Cola has been a major subject of several academic analyses that tied it into the greater commentary and themes of American nostalgia, consumerism, and potential toxicity in consumables.