Merchandising

Merchandising is the practice of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that entice customers to purchase more items or products. Merchandisers create a physical presentation of products through displays that include specific pricing and placement. They also decide which products should be presented to customers. In a retail setting, creatively tying in (cross-merchandising) related products or accessories is a great way to entice consumers to purchase additional products/merchandise.