Memphis soul

Memphis soul, also known as the Memphis sound, is the most prominent strain of Southern soul. It is a shimmering, sultry style produced in the 1960s and 1970s at Stax Records and Hi Records in Memphis, Tennessee, featuring melodic unison horn lines, organ, guitar, bass, and a driving beat on the drums. Many of the songs in this style were performed by vocalists backed by the house bands of Stax, Hi and Goldwax Records. Memphis soul sound is different from the Motown sound from Detroit or the lighter sound of Chicago soul. After the rise of disco in the late 1970s, Memphis soul declined in popularity. The Stax Museum of American Soul Music is dedicated to preserving the Memphis sound.