MTV2

MTV2 (formerly M2) is an American pay television channel owned by the Paramount Media Networks division of Paramount Skydance Corporation, through PMN’s MTV Entertainment Group subdivision. The channel launched initially as an all-music video service, once the original MTV had started to shift its programming. As with its parent network, MTV2's focus on music programming would gradually be downplayed during the 2000s. By 2011, MTV2 would primarily target young adult men with original and acquired lifestyle and reality programming, reruns of male-targeting shows from MTV, acquired sitcoms and movies, and a daily block of hip hop and rock genre videos in the early mornings.