MTV Brasil

MTV Brasil was a Brazilian free-to-air television network owned by Grupo Abril, specializing in youth-oriented entertainment programming. It launched on 20 October 1990 and became the Brazilian iteration of MTV. The channel was notable for being one of the first specialty television networks worldwide to operate via free-to-air broadcasting, rather than cable or satellite television. It was the third MTV channel launched globally and the first to broadcast on terrestrial television. The network’s headquarters were located on Avenida Professor Alfonso Bovero, in the Sumaré district of São Paulo—a building that had previously housed the headquarters of Rede Tupi.