Hanfu Movement

The Hanfu Movement, also known as the Hanfu Revival Movement, is a homegrown, grassroots cultural movement in China seeking to revive or revitalize Han Chinese fashion, aesthetics and cultural identity via public wearing of pre-Qing dynasty traditional ethnic clothing of the Han Chinese, i.e. hanfu. The movement began as a subculture of nostalgic pastime among elegance-seeking, historically conscious netizens, and has since evolved into a trendy nationwide movement boasting a new clothing industry with millions of young fashion-conscious consumers. It has also slowly gained traction amongst the Chinese diaspora, especially in countries like Singapore. As of 2025, the hanfu market in mainland China is worth over 20 billion yuan with over 7,000 businesses.