Gqom

Gqom (Zulu: [ᶢǃʱòm]), igqomu ([iᶢǃʱòmu]), gqom tech, sgubhu, 3-step or G.Q.O.M is a South African electronic dance music genre and subgenre of house music, that emerged in the early 2010s from Durban, pioneered and innovated by music producers Naked Boyz, Rudeboyz, Sbucardo, Griffit Vigo, Nasty Boyz, DJ Lag, Menzi Shabane, Distruction Boyz and Citizen Boy. Unlike other South African electronic music, traditional gqom is typified by minimal, raw and repetitive sound with heavy bass but without the four-on-the-floor rhythm pattern. Music industry personnel who were pivotal in accelerating the genre's international acclaim in the genre's initial developmental phases included the likes of South African rapper Okmalumkoolkat, Italian record label Gqom Oh owner Nane Kolè, as well as other South Africans, including event curator and public relations liaison Cherish Lala Mankai, Afrotainment record label owner DJ Tira, Babes Wodumo, Mampintsha and Busiswa.