East End X Yuri

East End × Yuri (pronounced “East End Plus Yuri”) is a Japanese hip hop group that was composed of East End and singer Yuri Ichii, ex-member of J-pop girl group Tokyo Performance Doll. They were the first Japanese hip-hop artists to have a single sell over a million copies in Japan. A feat achieved twice with the singles "DA.YO.NE" and "MAICCA". Their commercial success spread the genre to a wider audience, and as a result, hip-hop became more accepted in Japanese society.