EA Sports

EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) with pictures or endorsements, it soon grew up to become a sub-label on its own, releasing game series such as EA Sports FC, PGA Tour, NHL, NBA Live, and Madden NFL.