Daily News and Analysis

The Daily News and Analysis, abbreviated as DNA, is a Hindi-language news program on Zee News and former English-language newapaper in India. It was taken over by the Zee Media Corporation in 2012 and essentially shut down except for using its brand name for the news program. DNA was first launched as a broadsheet newspaper out of Mumbai, Maharashtra, India on 30 July 2005 through a 50:50 joint venture between the Zee Media Corporation and the Dainik Bhaskar group under the company name Diligent Media Corporation Ltd. The newspaper had first launched its outdoor advertising campaign through billboards and placards in Mumbai during early 2005, with the tagline, "Speak Up, It's in Your DNA", which became its catch-phrase over the months.