Classics Club (record label)

Classics Club was a British record label which was active between 1956 and 1964. It was a pioneer in the release of low-cost classical music LP records marketed direct to the public though a record club. The label was established by Marcel Rodd (1912–98) who had emigrated to the US and prospered as a publisher selling books by mail-order in California in the 1940s. On return to London in 1955, he formed an independent record label, Allied Records Ltd, originally to press and distribute a catalogue of nursery rhymes and bedtime stories.