Beat Factory

Beat Factory is a historic Canadian music brand that operated during the 1980s and 1990s under the leadership of Ivan Berry. As a small talent management firm and functional music production house, the rap music outfit filled a notorious void in Canadian music due to the lane of representation it fostered in support of a generation of then-underdog hip hop artists including its debut line up of Krush And Skad, Dream Warriors, HDV and Michie Mee & L.A. Luv. Today, the Beat Factory brand remains a nationally-acclaimed founding force of rap music and hip hop culture in Canada. Founded by a budding entertainment entrepreneurial 19-year-old Ivan Berry, alongside his songwriter partner Rupert Gayle, the Beat Factory brand was born in 1982.