Ardent Records

Ardent Records is an American record label based in Memphis, which was founded by John Fry in 1959. Ardent of the 1960s and 1970s featured pop music acts and was distributed by Stax Records from 1972 until 1975. It is best remembered today for Big Star, whose first two albums, released in 1972 and 1974, helped define the style known as power pop. The label was initially an attempt by the R&B-focused Stax to move into rock music, but distribution problems prevented any releases from succeeding.