Alternative pop

Alternative pop (also known as alt-pop) is pop music with broad commercial appeal that is made by figures outside the mainstream, or which is considered more original, challenging, or eclectic than traditional pop music. The Independent described alt-pop as "a home-made, personalized imitation of the mainstream that speaks far closer to actual teenage experience", and which is commonly characterized by a dark or downbeat emotional tone with lyrics about insecurity, regret, drugs, and anxiety.