101 Strings

101 Strings Orchestra was the brand for a highly successful easy listening symphonic music organization, with a discography exceeding 150 albums over 24 years, beginning in 1957. 101 Strings had a trademark sound, focusing on melody with a laid-back ambiance most often featuring strings. Its LPs were individualized by the slogan "The Sound of Magnificence", a puffy cloud logo and a sepia-toned photo of the orchestra. The 101 Strings orchestra included 124 string instruments and was initially conducted by Wilhelm Stephan.